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Edgerton School District Infrastructure Referendum

Project Overview

The Challenges

Design and execute a campaign to secure a “yes” vote on an election-day infrastructure upgrade referendum for the Edgerton School District. Engage the members of the community, educate them about needed upgrades and persuade them to vote — all in 90 days.

The Solutions

Working closely with Edgerton School District officials, Kevin Hickman, JP Cullen’s K-12 & Technical College Referendum Expert, designed a campaign to inform the Edgerton community and District faculty and students, about the upcoming infrastructure upgrade referendum.

Hickman and his team mapped out an aggressive 90-day campaign schedule and a detailed communication plan — which included a schedule of pre-referendum school and community events that stretched from August through to the November 6th vote.

A sense of urgency was critical to the campaign, for if the community and faculty failed to support the referendum, the District wouldn’t be be able to upgrade key facilities at 4 area schools, nor upgrade technology across the district.

In cooperation with the District a Complete Referendum Planning Guide for K-12 and Technical Colleges was created, along with a Top 10 Questions fact sheet that provided clear, concrete answers to common constituent concerns.

Videos about the District’s infrastructure needs were produced and distributed. A “Vote Yes” group was established that went door to door notifying people and answering questions. School open houses were held. Banners, posters, and bag stuffers were distributed at local retail establishments. Signage was hung and distributed at all school and community events. And of course the local press was kept informed every step of the way.

The Results

In the end, the $6.3 million referendum passed with an impressive 72% approval.

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