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Key items to communicate:
In a climate of "just say no to taxes," how do you get your voters to say "yes" to a school referendum?
Over the past few decades, Cullen has been involved in many successful school referendums and educational construction projects throughout Wisconsin.
What we have learned regarding the art and science of conducting a successful referendum campaign is showcased in our proprietary booklet entitled Vote "Yes": Your Complete Guide to Planning and executing a Successful Referendum, available to our Clients as a roadmap through what will certainly be an educational process, and a successful process that culminates with a “Vote Yes” on Election Day.
Our exclusive guide includes:
- Cullen’s extensive Pre-Referendum Services Menu – Clients have, at their fingertips, all the tools they need to navigate, with Cullen’s assistance, the sometimes confusing pre- referendum phase of their project. A successful referendum requires the use of these tools and Cullen has the ability and experience to use those tools to help Clients succeed. To the right is an example of the Guides Menu page.
- Cullen’s “Path to Yes” system for referendum planning and execution – Clients gain access to our unique, proprietary system to both develop a master public relations schedule and identify the important day-to-day activities required for a successful referendum. By following the "Path to Yes," the referendum process goes through a series of phases that usually require a considerable length of time. Skipping steps creates only the illusion of speed and rarely produces winning results. To the right is an example od the Guides "Path to Yes" page.
- Cullen’s expertise in parallel, yet separate voter communication tracks –Clients benefit by understanding and capitalizing on the differences between advocating the yes vote and informing the voters of the facts. Plus, Clients get the benefit of our staff’s involvement in many successful referendums, allowing them to avoid the potential pitfalls and maximize their time and budget as Election Day approaches. The Top 12 items to Educate the Voters on is located in the Guide. See the page example to the right.
- Cullen’s professional public relations and marketing support services – Clients can utilize our ability to provide meeting facilitators, copywriting, and graphic design assistance along with camera-ready schedules, reports and estimates for public information materials.
- Cullen’s provides these services at no cost to the Client – Clients get a tremendous value-added service as part of our role as construction manager on their project(s). Industry consultants generally charge in excess of $10,000 for these types of services, with no guarantee of passing the referendum.
If you are interesting in receiveing our Vote "Yes": Your Complete Guide to Planning and Executing A Successful Referendum. Please send an e-mail to Jill Holstine at jill.holstine@jpcullen.com .
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